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Holidays are here again, and it’s the perfect time to polish
up your online advertising campaign. In this issue of the OSM
Automotive newsletter, we’ll give you three suggestions
for revamping your ads which will have your vehicle on a buyer’s
Holiday shopping list in no time at all! Remember, if you need
assistance with improving or updating your ad campaign, our Customer
Service team is here and ready to help!  Make
it Stand OutHow is your 2005 Honda Accord different from everyone else’s? Is it the slick paint job? The clean leather interior? What separates your vehicle from the pack? Buyers searching for a vehicle to purchase online are looking for that spark, that certain something which makes a vehicle stand out and  scream
“BUY ME!” So any unique aspects of your vehicle should
be included in your advertising. The more information you can
include to diversity your ad, the more hits you’ll receive,
resulting in a quicker sale.  Make
it a Money-SaverWith current economic challenges, people are pinching pennies wherever they can. The pickup truck and SUV markets have been hit especially harder due to rising gas prices. As a private seller, there are ways you can make the best of these unfortunate circumstances without lowering your sale price. Ask yourself how your vehicle can put money back in your buyer’s wallet. Are you selling a smaller coupe with excellent gas mileage? Put it in the ad! Does your SUV have thousands of dollars in after market upgrades? Put it in the ad! Are you including 
a trailer with the sale price of your boat? Put it in the ad!
Online buyers are a savvy demographic, and they like a good deal.
If your vehicle has features which will save a buyer money, those
features should be described prominently in your advertising. Regular
Check-ins with Customer ServiceThis is one of the single best ways to keep your One Stop Motors advertising campaign running at its best. Our clients who contact Customer Service on a regular basis for updates typically find their vehicles moving quickly. We’re here to help! Contacting us once or twice a month to renew your ads, and improve your listings is a great way to ensure your needs are being met as a seller. Our representatives can help you identify your vehicle’s strengths so that they can be prominently exhibited in your advertising campaign. We can continuously evolve and refine your advertising campaign until your vehicle sells, and it’s our job to provide assistance so that it sells quickly! |
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Editor’s
Note
The One Stop Motors staff would like to wish our readers a very Happy Holiday season! See you next year!
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The new Fairlady Z from Nissan was released to Japanese
markets on Dec. 1, 2008. The vehicle comes in eight color variations,
and sells at a ticket price range of 3,622,500 to 4,462,500
yen. While critics may question the release timeframe due to
decreased auto sales and current economic trends, Nissan is
confident that releasing the Fairlady Z was a sound business
decision. “Many people might think the release of Fairlady
Z at this moment (economically difficult situation) is questionable.
But we would like people to know how attractive cars are by
introducing this model,” said Nissan COO Toshiyuki Shiga.
Nissan is expecting to sell 500-1000 units monthly.
n
a recent press release, the American auto manufacturer announced
that it is currently looking into “strategic options”
for Swedish car corporation Volvo, with the possible sale of the
brand as an on-the-table option. Ford pin-points the rabidly declining
global automotive market, which has followed a steady downward
trend over the last three months, as the reason for the review.
