Quality Photos Are Essential When Selling a Vehicle Online
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Welcome to the OneStopMotors Automotive Newsletter! We’re your source for up-to-date automotive news, as well as inside tips and tricks for online selling that will help you get the most out of your OSM ad campaign!11.30.07 Issue 1 |
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Supercharge your One Stop Motors Advertising Package (Part One)If you’re one of our clients, by now you’ve certainly realized that our service is second-to-none! Through our network of affiliated websites, we’re able to expose your vehicle listing to literally millions of interested buyers nationwide. Our Financing, Shipping, and Warranty services ensure that individual sellers can attract the same buyers normally reserved for auto dealers. By combining all this into a single advertising package, we provide our clients with the tools to sell their vehicle quickly, and fore more money! Another benefit of our service is that our clients have absolute control over their vehicle listing. This means that by advertising with us, you have access to an aggressive marketing campaign custom-tailored to your needs, your vehicle, and you’re specifications! In this series of articles, we’ll give you the tips and tricks to literally supercharge your OSM experience. Whether you’re with us as an individual or an auto dealer, following these simple guidelines will maximize your potential as an online seller!
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Images That SellWe’ve all heard the saying, “A picture is worth a thousand words.” Perhaps the most valuable tool for moving a vehicle quickly is the photographs in the listing. When searching for that perfect car or truck, it’s the photos that are going to draw interested buyers into a listing. Moreover, high quality photos also have the potential to move the vehicle for hundreds or thousands more in cash value. Photos should be taken with the best camera available, ideally a digital camera capable of shooting at least 7mp images. Both the interior and exterior of the vehicle should be cleaned thoroughly before being photographed. Giving your used vehicle a new look by cleaning it before the photos are taken will go a long way toward a higher cash value at the time of sale. Have a clear idea of which areas of the vehicle you wish to photograph. An OSM ad package allows you to upload 12 vehicle photos per listing. 12 Photos are easily enough to give an overall treatment of the vehicle. Here is a simple list of suggested photo regions for a standard 4-door car or truck: Exterior:
Interior:
Quality Photos Are Essential When Selling a Vehicle Online Quality Photos Are Essential When Selling a Vehicle Online As you can see, these 12 photos provide more than enough detail to wet the appetites of potential buyers. Extra photos should also be taken and kept on hand. While they may not appear in the listing itself, buyers often request additional photos before opting to purchase. Some good areas for these extra shots are “under the hood” photos, photos of the exhaust, as well as any major dents or problem areas. Choosing the right location for photographing your vehicle is also an important consideration. Ideally, the location should be simple, drawing attention to the vehicle. Well maintained driveways and curbsides are good choices. If possible avoid locations with excessive clutter, or with ill maintained structures in the background. Try and take the photos under clear weather conditions, at around the middle of the day. This will make for higher quality photos with sharper detail. Taking the time and effort to include clear, bright, high quality photos in your listing is possibly the single most effective tool to increase the effectiveness of your vehicle’s marketing campaign.
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Industry NewsHonda fuel-cell vehicle planned for Southern CA Honda plans to lease their new fuel-cell-powered concept car to the general public. The new FCX will be available to consumers in Southern California in limited quantities beginning in the summer of 2008. The FCX is a Zero Emissions Vehicle (ZEV); and will be certified by the EPA as a Tier-2 Bin 1, which is the lowest possible EPA emissions rating. Honda has stated that the vehicle is twice as fuel-efficient as a hybrid, and three times more than a conventional gas fueled vehicle.  The Honda FCX Clarity The FCX can travel approximately 270 miles before needing to refuel at one of several hydrogen fuel stations in the Southern California region. Honda is also currently developing a “Home Energy Station” which will supply energy to the home while refueling the car right inside the garage.
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