Hatchbacks like the Zen Estilo from Maruti Suzuki have decreased in sales due to the Expo
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Welcome to the OneStopMotors Automotive Newsletter! We’re your source for up-to-date automotive news, as well as inside tips and tricks for online selling that will help you get the most out of your OSM ad campaign!01.28.08 Issue 2 |
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Supercharge your One Stop Motors Advertising Package (Part Two)If you’re one of our clients, by now you’ve certainly realized that our service is second-to-none! Through our network of affiliated websites, we’re able to expose your vehicle listing to literally millions of interested buyers nationwide. Our Financing, Shipping, and Warranty services ensure that individual sellers can attract the same buyers normally reserved for auto dealers. By combining all this into a single advertising package, we provide our clients with the tools to sell their vehicle quickly, and fore more money! Another benefit of our service is that our clients have absolute control over their vehicle listing. This means that by advertising with us, you have access to an aggressive marketing campaign custom-tailored to your needs, your vehicle, and you’re specifications! In this series of articles, we’ll give you the tips and tricks to literally supercharge your OSM experience. Whether you’re with us as an individual or an auto dealer, following these simple guidelines will maximize your potential as an online seller!
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Part Two - Just the FactsIn our last issue, we discussed how to maximize your online selling potential by making sure to include high quality vehicle photos in your ad listing. In this edition of the OSM Automotive Newsletter, we’ll explain how providing accurate vehicle information can mean the difference between a quick sale and a stale ad. We’ll also show you how to create a unique ad description in order to further entice potential buyers. First thing’s first; when preparing to sell a vehicle the key is to think like a potential buyer. If you were going to purchase a vehicle online, what information would you like to see in an ad? What sort of ad would catch your interest? How much reading would you like to do when browsing? Asking yourself these kinds of questions initially will help to put you into the appropriate mindset when constructing your vehicle ad. Oftentimes individual sellers make the mistake of writing overly lengthy ad descriptions which contain several paragraphs of vehicle information. While providing detailed info is a definite plus, it must be understood that interested buyers are usually browsing dozens of vehicle ads at a given time. Ads which do not attract immediate interest or require a lot of effort to parse for information are at risk of being overlooked or ignored. Conversely, ads which contain little or no vehicle information are usually passed up as well. Try to imagine your ad as an online resume for your vehicle. You want to provide accurate information which is easy for an interested buyer to view quickly and refer back to if necessary. One or two short paragraphs followed by a bulleted list of upgrades, features, and other sell points is a good way to structure the ad. By far, the most important consideration when constructing your ad description is the accuracy of your vehicle info. When signing up for our service, our sales reps collected your essential vehicle information, which was then placed into your ad campaign. It’s always advisable to view your ad to make certain it meets with your needs. If your ad is inaccurate or if you are unclear about any of your vehicle’s features, than our customer service department is here to assists you with any and all aspects of your advertising.
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Industry NewsIndian Auto Sales Dip in Preparation for Car Expo December sales took a dive for Indian car dealerships as customers wait for new vehicle launches to be announced at the Ninth India Auto Expo. The Expo will be the largest automobile show in Asia, and will run from January 10th to the 17th in New Deli. The show is expected to have roughly 2000 participants. There are also launch plans for 20 new vehicles from among the 45 foreign and domestic retailers present. Various governments will also be present, with the US and Canadian governments participating for the first time. Hatchbacks like the Zen Estilo from Maruti Suzuki have decreased in sales due to the Expo
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